Born and raised in Seoul, Eudon Choi is one of fashion’s hottest young designers right now. The London based womenswear designer originally studied and worked in menswear in his home city in Korea before moving to London where he attained his MA in womenswear in 2006 from the Royal College of Art. Sitting somewhere chic between designer and contemporary the outrageously talented designer creates exquisitely tailored pieces that have won the hearts of fashionistas the world over.
So notably talented for the get-go, Choi was offered a job with All Saints a year before graduating, with the company holding a job for him as a Senior Designer upon completing his course. In the meantime his final collection was swooped up by one of the industries most prestigious stockists, Dover Street Market, which for any designer stands as a mark of reaching the top - which for Choi was a mark set before he even began. Despite his ‘arrival’ as such, Choi decided to take the opportunity to hone his craft learning from others; taking a job at Twenty8Twelve. He worked as one of the brands Senior Designers white also playing a part in the the overall picture of the company, working with top casting directors and stylists during the brand’s London Fashion Week shows, all of which gave Choi a taste of what it’s like to put together a show. This experience proved all too valuable now that he is creating his own collections which he began doing in 2009 with his eponymous label Eudon Choi.
For his collections, he cuts every pattern by hand and works very closely with his seamstresses on the process of each single garment, finalising each piece with any concluding tweaks. Describing his designs as ‘unique, understated and intellectual’, Choi is known for his in-depth knowledge of tailoring techniques and his flawless eye for detail. With a distinct emphasis placed in his origins of tailored detailing, he tends to draws upon the beauty at the crux of more masculine cuts, reworking them into his vision for his now predominately female customer base.
Supported by the industry from the beginning, Choi has received many awards for his work. And deservedly so, including backing from the British Fashion Council and the Fashion Trust through the Fashion Trust Initiative.
Classic but with a contemporary twist, he continues to develop his own aesthetics and evolve his signature style season on season. Its safe t say that investing in a piece of Choi for your wardrobe is likely to last a lifetime, marrying it’s way into your style like the most perfectly fitting glove.
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Image Credit vogue.com
